canadian Automotive Events & Incentive travel Trends survey
The auto world isn’t slowing down; it’s swerving, accelerating, and rewriting the map as it goes. If we’re going to keep pace, the way we design and deliver events needs to work harder–for brands, for dealers, for the people in the room who actually make it all move.
It all begins with collaboration.
This 10 minute survey is a small step toward building events that actually matter, ones that don’t just look good on paper, but pay off in the real world.
The automotive industry is built on a few key moments; National Retail Meetings, Dealer Incentive Events, and Press Events. These gatherings shape how brands speak, how teams connect, and how stories land. When they work well, they don’t just drive sales; they build trust, alignment, and momentum.
This survey isn’t about a single company’s agenda. It’s about gathering real insight from the people who live this work every day. OEMs. Dealers. Partners. It’s about understanding what’s working, what isn’t, and what the road ahead could look like if we built it better together.
